25 Sep Programme
Join the world’s emblematic RP professionals!
The congress will be a unique opportunity to meet with large-scale professionals on Public Relations’ key topics. For nearly four days, our speakers will dissect the PR’s trends and issues.
Congress Theme: PR, Rising to the Challenge of Turbulent Times > An overview in 4 sessions!
Session 1: The decline of accuracy I Session 2: PR’s external turbulence: the digital space
Session 3: PR’s internal turbulence I Session 4: How to become guardians of the information temple
They will join us:
How will artificial intelligence change the PR landscape?
Artificial Intelligence Expert at IBM & Business Development Manager for Smart Cities solutions
Tuesday, May 15th – 8.30-10.00 I Session 1: The decline of accuracy
Large PR firms or PR boutiques?
Goup head of communications at HSBC & President of the Asia-Pacific Association of Communication Directors (APACD)
Tuesday, May 15th – 10.00-11.00 I Session 2: PR’s external turbulence: the digital space
How can PR professionals inspire trust again?
Ph.D. Chief Executive Officer of Ruder Finn Inc
Wednesday, May 16th – 8.30-9.30 I Session 3: PR’s internal turbulence
How to become guardians of the information temple?
James E. Grunig & Larissa A. Grunig
Authors and Professors Emeritus at University of Maryland
Wednesday, May 16th – 12.30-14.00 I Session 4: How to become guardians of the information temple