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Programme

Programme

Join the world’s emblematic RP professionals!

 

The congress will be a unique opportunity to meet with large-scale professionals on Public Relations’ key topics. For nearly four days, our speakers will dissect the PR’s trends and issues.

Congress Theme: PR, Rising to the Challenge of Turbulent Times > An overview in 4 sessions!

Session 1: The decline of accuracy Session 2: PR’s external turbulence: the digital space

Session 3: PR’s internal turbulence  I  Session 4: How to become guardians of the information temple

They will join us:

How will artificial intelligence change the PR landscape?

How will artificial intelligence change the PR landscape?

Bassem Monla

Artificial Intelligence Expert at IBM & Business Development Manager for Smart Cities solutions 

Tuesday, May 15th8.30-10.00  I  Session 1: The decline of accuracy

Large PR firms or PR boutiques?

Large PR firms or PR boutiques?

Pierre Goad

Goup head of communications at HSBC & President of the Asia-Pacific Association of Communication Directors (APACD)

Tuesday, May 15th10.00-11.00  I  Session 2: PR’s external turbulence: the digital space

 

How can PR professionals inspire trust again?

How can PR professionals inspire trust again?

Kathy Bloomgarden

Ph.D. Chief Executive Officer of Ruder Finn Inc

Wednesday, May 16th8.30-9.30  I  Session 3: PR’s internal turbulence

 

How to become guardians of the information temple?

How to become guardians of the information temple?

James E. Grunig & Larissa A. Grunig

Authors and Professors Emeritus at University of Maryland

Wednesday, May 16th12.30-14.00  I  Session 4: How to become guardians of the information temple