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Program

Program

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PR: RISING TO THE CHALLENGE OF TURBULENT TIMES

 

Session 1: The decline of accuracy

Session 2: PR’s external turbulence: the digital space

Session 3: PR’s internal turbulence

Session 4: How to become guardians of the information temple

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REGISTER NOW

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PRELIMINARY PROGRAM

CONTENT 

Sunday, May 13th, 2018


12:00-18:00 Registration


18:00-20:00 Opening Reception at Delta Hotels by Marriott Montréal


Monday, May 14th, 2018


7:00 Registration


8:30-10:00 Continental Breakfast and Exhibition


Opening Ceremony


IPRA and SQPRP Presidents


Welcome


Keynote 1


How does PR remain influential in a world that does not need it anymore?


Session 1: The Decline of Accuracy


10:00-11:00 Chairman 1: Plenary Panel The triumph of beliefs over facts – the decline of trust
Panelist 1
Panelist 2
Q&A


11:00-11:30 Coffee Break and Exhibition


11:30-12:30 Workshop 1


Who needs PR today?


11:30-12:30 Workshop 2


Fakes and Facts


12:30-14:00 Luncheon & Keynote 2


What drives suspicion or even rejection of science?


14:00-15:00 Workshop 3


What is the role for emotions in PR?


14:00-15:00 Workshop 4


FRENCH TBD


15:00-15:30 Coffee Break and Exhibition


15:30-16:30 Chairman 1: Plenary Panel Why do audiences believe obvious falsehoods?
Panelist 3
Panelist 4
Q&A


17:00-18:30 Presidents’ reception by invitation only


18:30 Evening Excursion


Tuesday, May 15, 2018


7:00 Registration


8:30 Continental Breakfast and Exhibition


Opening event (e.g. video or performance)


 


Keynote 3


How will artificial intelligence change the PR landscape?


Session 2: PR’s external turbulence: the digital space


10:00-11:00 Chairman 2: Plenary Panel Large PR firms or PR boutiques?
Panelist 5
Panelist 6
Q&A


11:00-11:30 Coffee Break and Exhibition


11:30-12:30 Workshop 5


How do we measure influence and success in today’s digital world?


11:30-12:30 Workshop 6


FRENCH TBD


12:30-14:00 Luncheon & Keynote 4


Trending today and obsolete tomorrow: choose your channel wisely


Session 3: PR’s internal turbulence


14:00-15:00 Workshop 7


What are the skills needed by the top PR person in the new Information Age?


14:00-15:00 Workshop 8


Is influence and success the same thing?


15:00-15:30 Coffee Break and Exhibition


15:30-16:30 Chairman 3: Plenary Panel

Billing policies: traditional vs billing for results

 

Panelist 7
Panelist 8
Q&A


19:00 Evening Excursion


Wednesday, May 16, 2018


7:00 Registration


8:30 Continental Breakfast and Exhibition


Keynote 5


How can PR professionals inspire trust again?


Session 4: How to become guardians of the information temple


9:30-10:30 Chairman 4: Plenary Panel Does the IPRA Code address the abuse of credulity?
Panelist 9
Panelist 10
Q&A


10:30-11:00 Coffee and Exhibition


11:00-12:00 Workshop 9


The future of PR for millennials


11:00-12:00 Workshop 10


How the international dimension of PR and how Public Relations Without Boarders is impacting sustainable development


12:00-12:30 SQPRP President


Thanks and introduces Keynote


12:30-14:00 Luncheon & Keynote 6


How to become guardians of the information temple … a perspective


IPRA President Thanks and closes the conference

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