11 Jul About
The Event – Why attend
In addition to its regional events programme, every three years since 1958, IPRA has held a World Congress. The Congress is a unique showcase for the development of international public relations at that moment. Recent Congresses include Johannesburg in 2015, Dubai in 2012, Lima in 2010 and Beijing in the year of the Olympics 2008. These events attract high level government participation.
This Congress is being held in Montréal, Québec, Canada. It is expected to attract around 200 – 400 participants from all corners of the globe, with a preponderance from North America. The uniqueness of this historic city draws as a pre-eminent tourism destination will boost the attractiveness of the Congress for international participants. It will run from May 13th-16th, 2018 at the Delta Hotels by Marriott Montréal, under the theme: Rising to The Challenge of Turbulent Times.
The strategic communications industry must evolve and adapt contemporaneously to face turbulent challenges that increasingly arise both internally and externally with the progression of society. Centering around the theme, PR: Rising to the Challenge of Turbulent Times, we attempt to explore how PR can remain influential in a world that arguably does not seem to need it anymore and likewise address who is still in need of PR today.
Join us in May 2018 as we examine the future of the field of communication and PR.
The Host City: Montreal, Quebec
Montreal is the second largest and most bilingual city in Canada. As the country has just celebrated it’s 150th anniversary of confederation and as the historic city celebrates 375 years, Montreal is thriving with diversity and culture. It remains an important centre of commerce, aerospace, finance, technology, design, education, culture, tourism, film and world affairs.
The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the idea of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.
Today, IPRA is a worldwide organization with thousands of members in both established and emerging countries. It is governed by a geographically representative Board and run by a Secretariat in the UK. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council and by UNESCO. More at www.ipra.org.
The 2018 World Congress will be hosted by by the Société Québécoise Des Professionnels En Relations Publiques (SQPRP). SQPRP brings together professionals in public relations and works to recognize the professional nature of their practice. Representing the public relations industry in Quebec, the Corporation is the most credible network of professionals and public relations managers in Quebec. SQPRP brings together professionals to leverage communications for a better understanding and impact. More at http://sqprp.ca.